OLED Smartphone Market Set to Surge in 2024: DSCC
The smartphone industry is bracing for a major shake-up in 2024, with OLED screens taking center stage and leading brands vying for market dominance. According to the latest insights from Display Supply Chain Consultants (DSCC), the OLED smartphone market is poised for an astonishing surge, fueled by the growing demand for flexible and foldable displays.
Competitive Landscape: Battle of the Titans
The year 2023 witnessed a heated competition in the smartphone market, with Apple maintaining its lead despite a slight decline. However, other brands such as Honor, Huawei, and Vivo made significant strides, capturing larger market shares. Huawei’s success was particularly notable, as its Mate 60 and Nova 12 series models propelled the company’s market presence. This shift was mirrored in the chipset landscape, with HiSilicon, the chip supplier for Huawei, experiencing a rise in market share.
Top Smartphone Models of 2024: A Glimpse into the Future
Looking ahead to 2024, DSCC predicts a captivating battle for market share among smartphone giants. The top five models expected to dominate the market include:
- Samsung A15
- Apple iPhone 15
- Samsung A35
- iPhone 15 Pro Max
- iPhone 14
These models are projected to capture a combined 28% of the market share, setting the stage for an intense rivalry among Samsung and Apple.
OLED Display Boom: Innovation at the Core
The growth of the smartphone industry in 2024 will be intertwined with the rise of OLED displays. OLED technology offers superior image quality, deeper blacks, and higher contrast ratios compared to traditional LCD screens, making them the preferred choice for consumers. This trend is expected to continue in the coming year, with flexible and foldable OLEDs becoming increasingly popular.
The drive towards more cost-effective production strategies is also anticipated in 2024, as brands seek to make OLED smartphones more accessible to a wider range of consumers. This shift is expected to further fuel the growth of the OLED smartphone market.
Conclusion
The smartphone market is on the cusp of a major transformation in 2024, with the rise of OLED displays and the strategic maneuvers of leading brands shaping the industry landscape. The top smartphone models predicted by DSCC are poised to capture a significant market share, setting the stage for an exciting and competitive year ahead.