New Tiers for Xbox Game Pass: What Microsoft is Considering
Microsoft’s Xbox Game Pass has been a game-changer in the world of digital subscription services, drawing comparisons to Netflix and Spotify. Despite its successes, Xbox Game Pass hasn’t quite met the outsized expectations some had for it. However, Microsoft isn’t standing still. According to sources, the tech giant is exploring various new tiers and approaches to attract more users and expand the service’s reach.
Cloud-Only Tier
One of the most intriguing ideas on the table is a cloud-only tier. This tier would allow users to access the vast Xbox Game Pass catalog without owning an Xbox console. By leveraging cloud gaming, Microsoft aims to appeal to gamers who are either reluctant to spend on hardware or who are loyal to competing consoles but are enticed by the Game Pass library. This tier would be cheaper than the existing Xbox Game Pass Ultimate, making it more accessible to a broader audience.
Besides affordability, Microsoft is also considering allowing users on this tier to “double dip” by offering digital ownership of games in its catalog. This means subscribers could play games via the cloud and also own them outright if they wish to make a purchase, further adding value to the service.
Return of the Family Plan
Another potential move is the reintroduction of the Friends and Family Plan. This model, previously tested in regions like Ireland and Colombia, allowed up to five people to share an Xbox Game Pass Ultimate subscription. Although the initial test did not proceed to a global rollout, sources suggest that Microsoft hasn’t abandoned the idea.
Given its potential to offer significant savings, reintroducing a Family Plan could attract more subscribers, especially among households with multiple gamers. This could help Microsoft lower the entry barriers for family gaming, much like how subscription services such as Netflix operate within homes today.
Ad-Based Tiers
Microsoft is also exploring the idea of an ad-based tier for Xbox Game Pass. Unlike the other tiers, this one’s development is not as advanced. An ad-supported version could open the gates for those who prefer not to spend money but would be willing to watch ads in exchange for getting access to a range of games.
Implementing this model comes with its own set of challenges, particularly given the cost of cloud gaming. Servers and infrastructure for cloud gaming are expensive to maintain, and relying solely on ads for revenue might not be feasible. Still, with streaming services like Amazon Prime and Netflix exploring similar models, it’s not entirely out of the question for the future.
Challenges and Considerations
Rolling out these new tiers isn’t without its complications. For one, maintaining the infrastructure for cloud gaming can be extremely costly. Unlike companies like NVIDIA, which can build their own processing units, Microsoft has to rely on repurposed Xbox Series X chips for cloud gaming servers. Then there’s the challenge of balancing content and user acquisition costs and ensuring that these tiers don’t cannibalize existing offerings.
There’s also the issue of regulatory scrutiny. Recent changes to the Xbox Game Pass have drawn the attention of the Federal Trade Commission (FTC). The removal of day-one releases for the standard tier and the price hikes have led the FTC to label the new offerings as a “degraded product.” Microsoft has defended its position, but the tension underscores the tightrope the company walks in navigating its ambitious plans.
Future Growth and Potential
Despite these challenges, industry analysts like Ampere continue to believe that Xbox Game Pass is poised for growth. The firm expects the subscription service to hit $5.5 billion in revenue by 2025. Microsoft’s strategic moves, including partnerships with Amazon and Samsung to make Xbox Cloud Gaming accessible via popular devices like Fire TV Sticks and smart TVs, aim to open new revenue channels.
Moreover, exclusive content remains a cornerstone of Xbox Game Pass’ strategy. Microsoft’s recent Xbox Games Showcase highlighted a slew of upcoming titles, including high-profile games like Call of Duty Black Ops 6, slated for release on Xbox Game Pass Ultimate. These exclusives are crucial for retaining the existing user base and attracting new subscribers.
Conclusion
XbBox Game Pass continues to evolve, exploring new tiers and strategies to widen its appeal. From cloud-only options and the possible return of the Family Plan to an ad-based tier, Microsoft is keen on finding new ways to grow its user base and enhance its offerings. While challenges abound, the potential for continued growth remains substantial.
As these new models develop and possibly roll out, they could very well shape the future of gaming subscriptions, making Xbox Game Pass a service to watch closely.
Written by: Jez Corden, Managing Editor at Windows Central
also read:The Future of Xbox Game Pass: Growth Potential and New Tiers Explored