HMD Crest Series Set to Launch in India: All You Need to Know
Mark your calendars! The Finnish smartphone maker, Human Mobile Devices (HMD), is all geared up to unveil its latest Crest smartphone series in India on July 25, 2024. This new launch includes two much-anticipated models: the HMD Crest and the Crest Max 5G.
Launch Announcement and Excitement
HMD has been creating quite the buzz on social media, especially on X (formerly known as Twitter), with a series of teasers. The company posted, “Save the Date: July 25, 2024 The countdown begins! The HMD CREST smartphones are just around the corner. Don’t miss the big reveal! #HMD #HumanMobileDevices #HMDCrest”. Clearly, there’s a lot of excitement building up around this launch.
Crest Series: What to Expect
The upcoming Crest series promises a fresh blend of style and technology. The smartphones will be available for purchase on Amazon India. Amazon has even created a dedicated microsite to offer more information as the launch date approaches. Here are some key features:
- Design: Both Crest and Crest Max 5G will showcase a glass back design.
- Self-Repair Functionality: The devices will feature easy self-repair functionality, reflecting HMD’s commitment to user convenience.
- Memory and Processor: According to a Geekbench listing, the Crest series will come equipped with 8GB of RAM and will be powered by the Unisoc T760 chipset. The smartphones will run on the latest Android 14 operating system.
Interestingly, these phones also highlight advanced portrait features, suggesting a strong focus on the camera experience.
Skyline: HMD’s Foray into Repairable Smartphones
It’s worth noting HMD’s recent launch of the Skyline series, a smartphone designed with a user-friendly repair method. The Skyline’s screen repair takes 65% fewer steps than HMD’s previous models like the G22. Powered by an octa-core Qualcomm Snapdragon 7s Gen 2 chipset and offering up to 12GB of RAM, the Skyline also runs on Android 14. With impressive camera specs, including a 108MP main camera, the Skyline has set the stage for future HMD devices.
Sanya Malhotra Joins as Brand Ambassador
In an exciting move, HMD has signed Bollywood star Sanya Malhotra as the brand ambassador for the Crest series. Known for her versatile roles and fashion-forward persona, Sanya embodies the youthful, stylish spirit HMD aims to capture. She will be featured prominently in a comprehensive 360-degree campaign.
Commenting on the collaboration, Ravi Kunwar, VP of HMD India and APAC, expressed his enthusiasm: “We welcome Sanya Malhotra to the Human Mobile Devices family. Sanya’s talent in both her on-screen performances and her engaging presence on social platforms perfectly aligns with our vision of consumer engagement. Her appeal to a diverse, style-conscious audience mirrors our commitment to delivering mobile experiences that are technologically advanced and an expression of personal style.”
User Experience and Accessibility
Sanya Malhotra also shared her excitement: “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones represent a mix of technology and self-expression. The HMD Crest range is about more than just staying connected; it’s about making a statement and showcasing your unique style. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s effort in revolutionizing the smartphone experience for style-conscious consumers in India.”
Final Thoughts
The launch of the HMD Crest series is a significant event for the brand and its potential customers. From innovative self-repair features to engaging partnerships with Bollywood icons, HMD is covering all bases to ensure the Crest series makes a splash in the market.
This blend of technology and style, coupled with consumer-focused features, makes the upcoming HMD Crest series a much-anticipated addition to the Indian smartphone market.
Stay tuned as we bring you more updates and detailed reviews post the July 25 launch!
Divya 
Deepika