Samsung’s Galaxy AI Boosts Q1 2024 Smartphone Production
Samsung has outperformed its competitors in smartphone production during the first quarter of 2024. The company’s Galaxy AI technology played a significant role in this success.
Key Highlights
- Smartphone production in Q1 2024 increased by 18.7% year-over-year.
- Samsung produced 59.5 million units, surpassing Apple’s 47.9 million.
- Xiaomi, OPPO, Transsion, and Vivo were among the top six smartphone makers.
- Samsung’s Galaxy AI features in the S24 series contributed to its success.
Samsung’s Edge with Galaxy AI
Samsung’s implementation of Galaxy AI in the S24 series has been a key differentiator for the company. This technology enhances the smartphone experience through features such as personalized recommendations, improved camera capabilities, and optimized performance.
Samsung is also continuously developing new features for Galaxy AI, which are expected to debut with the upcoming Galaxy Z Fold 6. These advancements further position Samsung as a leader in the smartphone market.
Challenges for Other Brands
While Samsung has thrived, Apple has faced a decline in sales in the Chinese market due to competition from Huawei and shifting user preferences. This has led to adjustments in the component supply chain.
OPPO has also faced competition from Honor in its home market. Despite significant year-over-year growth in Q1, OPPO’s production could decline in the second quarter due to excess inventory and competition from other Android brands.
Inventory Adjustments
Aggressive production in Q1 has led to elevated channel inventories for some brands. TrendForce predicts that production numbers from these brands could decline by 5-10% in Q2 2024 as they adjust their inventories.
Transsion, which includes Infinix and Tecno, has also faced inventory accumulation due to competition in the low-end market. The company’s production is predicted to decline by 15% in Q2.
Conclusion
Samsung’s smartphone production success in Q1 2024 demonstrates the effectiveness of its Galaxy AI technology. As the company continues to develop and implement innovative features, it is likely to maintain its competitive edge in the global smartphone market.
Mehek 
Priyanka