Realme’s Ambitious Plans for AI Integration: A Conversation with CEO Sky Li
This year has been a whirlwind for Realme, with significant advancements and innovative launches, particularly with their latest 13 Pro series. In an exclusive interview with Gadgets 360, Sky Li, the Founder and CEO of Realme, shared insights on the company’s vision for AI integration in their devices and the strategic partnerships they have forged. Here’s a detailed look at Realme’s plans.
Realme’s Goals for 2024
Realme’s 2024 strategy is centered on expanding their product portfolio while catering to the dynamic needs of young users. Sky Li mentioned that the brand is focusing on unique consumer experiences and aiming for a 10 percent sales increase in India. Furthermore, the company is setting its sights on entering 100 new global markets within the next five years.
Realme has set an ambitious target of selling 10 million smartphones in 2024, with 7-8 million being 5G-enabled and sold through offline channels. To bolster their technological capabilities, Realme plans to substantially increase their R&D spending by 470 percent, focusing on breakthroughs in imaging, performance, display, and charging technologies.
Be sure to stay updated with more exciting news by following Sky Li on Twitter.
AI: The Heart of Realme’s Innovation
Sky Li emphasized that AI is the future of smartphones and a transformative force in the industry. Realme’s AI strategy involves two main components:
- Collaborations with chipset manufacturers like Qualcomm and MediaTek to enhance performance and efficiency through AI capabilities.
- Partnerships with Sony for sensor technology, leveraging AI to provide exceptional photography experiences through innovations like AI scene recognition, AI beautification, and AI portrait mode.
Breaking New Ground with the Realme 13 Pro Series
The Realme 13 Pro series is packed with industry-first features. The dual Sony main camera system, including the Sony LYT-701 OIS Camera, and AI photography architecture make it a standout. The series also draws design inspiration from Monet’s artwork, adding an artistic touch to technology.
