Samsung Faced with a Deficit of S24 Smartphones in Pakistan Amid Soaring Demand
Pakistan Sees a Shift in Market Preferences
Samsung Electronics is grappling with a shortage of its S24 smartphones in Pakistan. The unexpectedly high demand for this flagship device has caught the company off guard, revealing an evolving market trend. The Galaxy S24 series, assembled locally in Pakistan, has witnessed an overwhelming popularity since its launch earlier this year, particularly among affluent Pakistani consumers.
Domestic Assembly Thrives in Pakistan’s Smartphone Industry
Pakistan’s smartphone industry has undergone remarkable transformations in recent years. Government incentives have fueled a shift towards domestic assembly over imports, leading to a surge in production by local and Chinese brands like VGOTEL, Infinix, and Itel. This change follows a period of uncertainty in 2023, marked by temporary production halts due to import restrictions and an economic crisis.
Price Advantage Over Apple in Pakistan
Samsung enjoys a significant price advantage over Apple in Pakistan. The absence of local manufacturing for iPhones results in hefty import taxes, often exceeding $650. This creates a price advantage for Samsung, making their smartphones a more attractive option for many Pakistani consumers.
A Growing Market for Premium Smartphones
The surging demand for the pricier Samsung Galaxy S24 series signifies a growing market for premium smartphones among affluent Pakistani consumers. Despite Pakistan being the world’s fifth-largest mobile phone user base, the market was previously dominated by budget-friendly devices. The increasing popularity of premium smartphones indicates a shift in consumer preferences in the country.
Samsung’s Response and Future Outlook
Samsung has assured customers that they are working diligently to meet the demand for S24 smartphones, anticipating that sales will resume shortly. This shortage reflects the evolving smartphone landscape in Pakistan, characterized by a growing demand for premium devices. Despite supply challenges, Samsung remains committed to meeting customer demand, while Pakistan’s smartphone industry continues to experience growth and transformation.
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Mehek 
Priyanka