CMF Phone 1 by Nothing Launches: Features and Pricing Details
Today marks an exciting day for gadget enthusiasts in India as the much-anticipated CMF Phone 1 by Nothing hits the shelves. This new entrant in the smartphone market is generating a buzz, not only for its specifications but also for its affordable price point. Here’s a closer look at what the CMF Phone 1 brings to the table and where you can get your hands on one.
Price and Availability
The CMF Phone 1 is available in two variants: the 6GB RAM with 128GB storage, priced at ₹15,999, and the 8GB RAM with 256GB storage, priced at ₹17,999. A special discount of ₹1,000 is being offered if you make a payment through HDFC or Axis bank cards, bringing the effective prices down to ₹14,999 and ₹16,999 respectively. The phone can be purchased from Flipkart, the CMF India website, and various retail outlets across the country.
First Day Sales Success
The phone has already made a strong impression, with Nothing announcing that a whopping 1,00,000 units were sold in just three hours during the first sale. This impressive feat highlights the growing popularity and trust in the Nothing brand in India.
Specifications
The CMF Phone 1 houses some noteworthy features:
- Display: The phone features a 6.67-inch Full HD+ AMOLED display with HDR10+ support and a 120Hz adaptive refresh rate, making it ideal for watching videos and playing games.
- Processor: It is powered by the MediaTek Dimensity 7300 chipset, designed for efficiency and performance.
- Camera: The CMF Phone 1 boasts a 50MP primary camera and a secondary portrait lens, along with a 16MP front camera for selfies and video calls. The rear camera can record 4k videos at 30fps, while the front camera captures 1080p videos at the same frame rate.
- Battery: Equipped with a 5,000 mAh battery that supports 33W fast charging, this phone aims to keep you powered throughout the day.
- Operating System: The phone runs on Nothing OS 2.6, which is based on Android 14, with promises of two years of OS updates and three years of security patches.
- Additional Features: Other notable features include an in-display fingerprint sensor, IP52 rating for dust and splash resistance, support for 13 5G bands, WiFi 6, and Bluetooth 5.3.
Design and Customization
The CMF Phone 1 stands out for its flexibility in design. Unlike Nothing’s previous transparent models, this smartphone embraces customization. Users can swap out back cases of different colors and materials, including Black, Orange, Light Green, and Blue, with options for textured or vegan leather finishes. Accessories like lanyard cables, card holders, and phone stands enhance its practicality while allowing you to match your phone with your style.
A Clever Marketing Campaign
Flipkart has taken a creative approach to promote the CMF Phone 1. The “CMF Orange” campaign sent grocery customers an orange with their orders, which, upon peeling, revealed different colors similar to the phone’s interchangeable back cases. This quirky campaign generated a lot of buzz on social media, creating a viral effect with the hashtag #CMFPhone1ByNothing.
Public Installations
Taking things up a notch, Flipkart installed a giant orange at Marine Drive in Mumbai. This enormous public display attracted significant attention and continuously built interest and anticipation for the new smartphone.
Conclusion
The CMF Phone 1 by Nothing has managed to strike the right balance between affordability and high-end features. It promises a customizable experience coupled with robust performance, making it an ideal choice for many. Whether you’re a tech aficionado or just someone looking for a reliable smartphone, the CMF Phone 1 is worth considering. Stay tuned for more updates as we delve deeper into user reviews and long-term performance insights.
Ready to make a purchase? Head over to Flipkart or visit your nearest CMF retail outlet to get your new CMF Phone 1 today!
Mehek 
Deepika