Schiffmann’s AI Device Friend: A Shoulder to Lean On
Avi Schiffmann, the Harvard-dropout known for his innovations, is at it again – this time with an AI companion device aptly named Friend. Unlike previous attempts at AI hardware by startups, Schiffmann’s device has a unique aim: to ease loneliness. Schiffmann’s previous accolades include developing a website to track Covid-19, and now, he’s bringing the digital companion landscape a step further by providing a friend in the form of a wearable necklace.
Purpose and Goal: Combating Loneliness
The primary purpose of Friend is simple: to be a companion. Schiffmann envisions the device as an “emotional toy” rather than a productivity tool. He recognizes that the most successful uses of AI so far have been for personal interactions, such as talking about one’s day and emotions with tools like Replika or Character AI. Schiffmann believes that adding a physical presence to this interaction, by making it a wearable device, improves the emotional connection.
What Can Friend Do?
Friend connects to your phone via Bluetooth and constantly listens. It sends in-app text responses and proactive messages like wishing you luck before an interview. Schiffmann designed it to be easy to talk to, fostering an intimate bond. The device is not built to be a therapist or assist with work tasks; rather, it acts purely as a companion.
Last year, Schiffmann had a different vision. The original concept, called Tab, was a $600 pendant designed to keep track of people and transcribe meetings. However, Schiffmann pivoted earlier this year, allowing pre-order customers to switch to Friend or get a refund. The company has made it clear that although the device is always listening, it does not store any recordings, and users can delete texts anytime.
How Does It Work?
The Friend is essentially an AI chatbot housed within a pendant. It has an onboard microphone and communicates through text notifications sent to your paired phone. You can also tap a button on the device to initiate a conversation. With around 15 hours of battery life and designs inspired by Nest thermostats, the device is expected to ship by January 2025 and is available for preorder at $99.
Always Listening – The Double-Edged Sword
The always-listening aspect of Friend has raised eyebrows. However, privacy concerns are mitigated by the assurance that the device does not store audio recordings or transcripts. Schiffmann’s prior experience with high-profile projects has prepared him for the scrutiny his device may face. Contentious though it might be, he believes that the support offered by Friend will outweigh these concerns.
A Simple but Effective Design
Schiffmann stresses that Friend is not intended to replace human interaction but to complement it. He envisions it becoming one of the five people influencing your life. Unlike productivity tools, Friend thrives on companionship, responding to your mood, offering encouragement, or discussing your day.
He recalls a moment of solitude in Tokyo where his AI companion felt like a true friend. Such intimate moments form the cornerstone of Friend‘s purpose.
As a “digital relationships company,” Schiffmann sees immense potential in making AI companions more convenient and integrated into daily life. Whether it will resonate with users remains to be seen, but he is confident in the emotional bond users will form with Friend.
Schiffmann’s passion for the project is undeniable. After years of creating impactful tech, he is now focused on making Friend your next best companion. As he puts it, the most important things in life are people – and perhaps, one day, that list will include AI friends.