What are the unique experiences offered to cricket fans by IndusInd Bank through the Anthem Buddies program?

IndusInd Bank Offers Unforgettable Cricket Fan Experiences through the Anthem Buddies Program

Mumbai, June 24, 2024 – IndusInd Bank, in partnership with the International Cricket Council (ICC), has launched the Anthem Buddies program, providing cricket enthusiasts with a once-in-a-lifetime opportunity to witness the national anthem alongside their cricketing heroes.

Participating in the Anthem Buddies Program

The bank invited parents to submit creative cricket slogans through a contest on its digital platforms. Select entries were then chosen by a jury to participate in the program.

Creating Unforgettable Memories

The Anthem Buddies program enables children to accompany their favorite cricket teams onto the field during the national anthems. Parents have expressed their gratitude for this unforgettable experience, creating memories that will last a lifetime.

Ganesh Narayanan, a parent whose son participated in the program, said, “I can’t thank IndusInd Bank enough for this experience. My son got to walk alongside his cricket heroes. It’s a memory we’ll cherish forever.”

Suresh Pasumarty, another parent, added, “This program is an incredible way for kids to get up close and personal with the players. It’s something they’ll never forget.”

ICC’s Perspective

Anurag Dahiya, ICC Chief Commercial Officer, commented, “The ICC Men’s T20 World Cup Anthem Buddies Program is a fantastic opportunity for brands to engage with fans. Walking out alongside the world’s best cricketers is a once-in-a-lifetime chance that leaves a lasting impression.”

IndusInd Bank’s Commitment to Sports

Soumitra Sen, Head – Consumer Banking and Marketing at IndusInd Bank, stated, “We believe in the power of sports to bring people together and inspire future generations. Through the Anthem Buddies program, we aim to create unforgettable experiences that foster a love for cricket and build a sense of pride in our national teams.”

Continuing the Success

IndusInd Bank’s Anthem Buddies program follows the success of a similar initiative during the ICC Men’s Cricket World Cup 2023 in India, where 1440 children participated over 48 matches.