What is the popular Iftar food item during Ramadan according to Swiggy’s data?

Biryani Reigns Supreme as the Most Popular Iftar Dish This Ramadan: Swiggy’s Data Reveals

Introduction:

The holy month of Ramadan is a time for fasting, reflection, and community. Iftar, the evening meal that breaks the fast, is a time for families and friends to come together and share a variety of delicious dishes. According to data from leading food delivery platform Swiggy, biryani has emerged as the most popular Iftar dish this year.

Biryani Orders Soar

Swiggy’s order analysis, which studied data from March 12 to April 8, 2024, revealed that close to 6 million plates of biryani were ordered during Ramadan. This represents a 15% increase compared to regular months. The top cities for biryani orders were Hyderabad, Mumbai, and Kolkata.

Hyderabad’s Biryani Love Affair:

Hyderabad, known for its vibrant biryani scene, topped the chart with over a million biryani orders during Ramadan. The city also ordered an impressive 5.3 lakh plates of haleem, a traditional meat stew served with bread or rice.

Haleem Dominates in Lucknow and Bhopal

Haleem, a popular Iftar dish in Lucknow and Bhopal, also saw a significant increase in orders. Lucknow recorded a whopping 1454.88% surge in haleem orders, while Bhopal saw a 78.21% increase.

Sweet Indulgences for Iftar

While biryani and haleem reigned supreme among savory dishes, there was also a surge in orders for sweet treats during Iftar. Malpua, a fried pancake dipped in sugar syrup, saw a 79.09% increase in orders. Phirni, a creamy rice pudding, also gained popularity with an 80.97% increase.

Iftar Trends

Swiggy’s data also shed light on the timing of Iftar orders. The platform witnessed a 34% increase in Iftar orders between 5:30 pm and 7 pm during Ramadan. This indicates that people were placing their orders closer to the time they were breaking their fast.

Conclusion

Swiggy’s order analysis provides valuable insights into the food trends that shaped Iftar during Ramadan 2024. Biryani, with its rich flavors and hearty portions, proved to be the undisputed favorite, while traditional dishes like haleem and samosa retained their popularity. The increase in orders for sweet treats highlights the importance of indulging in celebratory treats after a day of fasting. These findings reflect the diverse culinary traditions and preferences that make Ramadan a special time for food enthusiasts across India.