Ubisoft’s Focus on Action-Adventure Open-World Games and Games as a Service (GaaS)
Action-Adventure Open-World Games
Ubisoft’s CEO, Yves Guillemot, has affirmed the company’s continued focus on the action-adventure open-world genre. This genre has been a cornerstone of Ubisoft’s success with games like Star Wars Outlaws and Assassin’s Creed Shadows. The company’s proprietary game engines, Snowdrop and Anvil, have been tailored to this genre, enabling them to create immersive and engaging experiences.
Games as a Service (GaaS)
In addition to open-world games, Ubisoft is also investing heavily in Games as a Service (GaaS). Games like Rainbow Six Siege have demonstrated the potential of GaaS to foster player engagement and longevity. Ubisoft recognizes the importance of listening to the community and incorporating their feedback into the development process to create thriving GaaS experiences.
Evolving the Assassin’s Creed Series
Regarding the evolution of the Assassin’s Creed series, Guillemot shared insights into the upcoming Assassin’s Creed Shadows. The game will introduce a new weather system, affecting gameplay, and significant graphical enhancements. He also hinted at the potential of generative AI to enhance NPC behavior and enrich the game world.
Future of Assassin’s Creed: Variety and Innovation
Looking ahead, Guillemot anticipates a more regular release schedule for Assassin’s Creed games, but with varying experiences. Players can expect remakes of past titles, as well as smaller games alongside larger ones. The goal is to present players with diverse experiences within the Assassin’s Creed universe, including the upcoming Assassin’s Creed Hexe, which is expected to differ significantly from Shadows.
Challenges and Opportunities in the Games Industry
Guillemot expressed concern about the increasing instances of online harassment directed at developers and partners. He firmly condemned these acts and encouraged the industry and players to denounce them. On a more positive note, Guillemot is enthusiastic about the advancements in technology, particularly generative AI and the cloud. He believes these advancements can empower developers to create novel and exceptional experiences for players.
Ubisoft’s Technological Advantage
Ubisoft’s proprietary engines, Snowdrop and Anvil, offer distinct advantages for the company’s games. They are customized to meet the specific needs of their developers, enabling them to push the boundaries of visuals and gameplay. This specialization helps Ubisoft’s games stand out in a competitive market.
Ensuring Success in Games as a Service
Ubisoft’s success with GaaS hinges on their ability to make informed decisions and identify areas of focus. Guillemot emphasized the importance of listening closely to players and prioritizing efforts accordingly. XDefiant, a GaaS title from Ubisoft, has attracted 11 million players in a short time. By making the right choices and staying committed, Ubisoft aims to ensure the long-term success of their GaaS offerings.
Assassin’s Creed Remakes on the Horizon
Ubisoft has confirmed plans for Assassin’s Creed remakes. Guillemot mentioned the potential for these remakes to revisit older worlds that are still rich in lore and to modernize them for current players. Additionally, he hinted at the possibility of games being released more frequently to cater to different player preferences.
Conclusion
Ubisoft’s unwavering commitment to action-adventure open-world games and Games as a Service positions them as a force to be reckoned with in the gaming industry. With ongoing investments in technology and a focus on player feedback, the company is poised to deliver immersive and engaging experiences that capture the hearts and minds of gamers worldwide.
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Priyanka 
Mehek