After increasing tensions surrounding the Maldives, one of India’s leading travel booking platforms, MakeMyTrip, finds itself in controversy as the hashtag #BoycottMakeMyTrip gains momentum on Twitter. The uproar stems from MakeMyTrip’s continued offering of travel tickets to the Maldives despite calls for a boycott amidst diplomatic strains between India and the island nation.
The Maldives recently made headlines following derogatory remarks made by Maldivian officials against India and Prime Minister Narendra Modi. These remarks, coupled with perceived hostility towards Indian tourists, have sparked outrage among Indian netizens, prompting calls for a boycott of travel to the Maldives.
Don’t say yourself an Indian if you can’t #BoycottMakeMyTrip. They are still providing booking for Maldives.
We must support indian tourism. Look how beautiful Lakshadweep is.
We Love India ❤️ & Maldives out#UninstallMakeMyTrip pic.twitter.com/zomAKZ9Tgd
— SWATI 💞 (@swatiya47) March 24, 2024
As part of this movement, social media users have taken to platforms like Twitter to express their discontent, with many urging fellow Indians to refrain from using MakeMyTrip’s services until they cease offering travel packages to the Maldives. The hashtag #BoycottMakeMyTrip has been trending on Twitter, garnering significant attention and support from users across the country.
Despite the mounting pressure and widespread public outcry, MakeMyTrip has remained silent on the matter, with no official response or statement addressing the concerns raised by customers and the general public. This lack of communication has only served to fuel frustration and resentment among those advocating for the boycott.
The controversy highlights the growing influence of social media in shaping consumer behavior and holding businesses accountable for their actions. In an era where online activism and awareness campaigns can quickly gain traction and mobilize large numbers of people, companies must be vigilant in addressing public sentiment and aligning their practices with societal values.
MakeMyTrip now faces a critical problem where its response, or lack thereof, will likely have lasting implications for its reputation and customer loyalty. As the pressure mounts and calls for accountability grow louder, all eyes are on MakeMyTrip to see how they will navigate this delicate situation and whether they will heed the concerns of their customer base.
As Chinese investors influence travel platforms like @makemytrip, demand accountability for your personal data.
❤️❤️👌 #BoycottMakeMyTrip pic.twitter.com/OQRl1IuL25— PRAVEEN HRY 🇮🇳 𝕏 🛡️ (@Praveen14146233) March 24, 2024
In the meantime, the #BoycottMakeMyTrip movement continues to gain momentum, serving as a reminder of the power of collective action in holding corporations accountable as thousands uninstall the app, as it has been claimed that makemytrip has chinese investors who are forcing MMT to keep Maldives on the platform