Why Is Kendall Jenner Being Trolled for Her Gucci Campaign?
Netizens Call It ‘Unreal’,
Kendall Jenner, the renowned supermodel, has become the subject of widespread mockery and criticism for her recent Gucci campaign. The video, uploaded on Gucci’s official Instagram handle, has sparked outrage among eagle-eyed netizens.
‘Unrealistic’ Airport Depiction
The video depicts Jenner navigating an airport. While donning a blazer, matching trousers, and sunglasses, she carries a personalized Gucci handbag and suitcase with her initials “KJ.” However, trolls have zeroed in on the apparent disconnect between Jenner’s luxurious lifestyle and the portrayal of her flying commercial.
kendall jenner for gucci pic.twitter.com/8atLz5cSzO
— kendall jenner photos (@ohkendallph) April 4, 2024
Many netizens have expressed disbelief that Jenner would ever condescend to travel on a commercial flight with “normal” people. They have labeled the campaign as “unreal” and “false advertising,” claiming it is out of touch with her reality as a member of the ultra-wealthy Kardashian-Jenner family.
- A user commented, “This is hilarious because we all know she would never lower herself to commercial flights with normal people.”
- Another chimed in, “Yeah ok kj in a real airport and not a private jet. So unreal.”
Absence of Bad Bunny
Adding fuel to the fire, netizens have also noted the conspicuous absence of Jenner’s ex-boyfriend, Bad Bunny, in the commercial. The pair previously starred in a joint Gucci luggage campaign in September 2023.
- “Benito was the highlight of this campaign,” lamented one commenter.
- “No Bad Bunny, no Like,” added another.
Implications
The backlash against the Gucci campaign has raised questions about the authenticity of celebrity endorsements and the disconnect between the lifestyles of luxury brands and their target audience. It also highlights the challenges brands face in representing their products in a way that resonates with consumers.