Miranda Kerr Fronts Michael Hill’s Global Rebrand Campaign
Elevating Luxury: Michael Hill Announces New Branding Strategy
Michael Hill, Australia’s leading fine jewelry brand, has unveiled a groundbreaking rebrand campaign featuring international model and entrepreneur Miranda Kerr as its first-ever brand ambassador. This partnership marks a significant shift for Michael Hill, as they aim to elevate their brand image and compete with premium jewelry brands worldwide.
The Perfect Embodiment: Miranda Kerr as Brand Ambassador
Miranda Kerr’s timeless elegance and sophistication align perfectly with Michael Hill’s new brand values. With a career spanning over two decades, Kerr has a deep connection to the brand, having worked with Michael Hill during her early modeling days.
In her role as brand ambassador, Kerr will participate in advertising campaigns, promotional activities, and social media initiatives. Her involvement extends beyond being a mere face of the brand, as she actively supports Michael Hill’s sustainability practices, which resonate with her own commitment to responsible business practices.
A Comprehensive Rebranding Effort
The Michael Hill rebrand encompasses a complete overhaul of the brand’s website, social media presence, design assets, and logo. The new logo pays homage to the brand’s early years by incorporating the “M” and “H” into a single, elegant design inspired by Lady Christine’s window displays.
The Melbourne Chadstone Michael Hill store has been transformed into the brand’s global flagship retail space, showcasing the new brand proposition in its entirety. Additionally, Michael Hill will launch a signature lock collection, limited edition products, and high-end pieces priced above $100,000.
A Strategic Partnership with CHEP Network
Michael Hill’s rebranding efforts have been orchestrated in partnership with creative agency CHEP Network. This collaboration has resulted in a cohesive brand refresh that honors Michael Hill’s heritage while propelling the brand into a modern, aspirational era.
Michael Hill’s Vision for the Future
Michael Hill’s CEO, Daniel Bracken, expressed the brand’s ambition to become one of the most sustainable jewelry brands in the world. This aligns with Miranda Kerr’s own focus on sustainability, further solidifying the synergy between the brand and its ambassador.
Jo Feeney, Michael Hill’s Chief Marketing Officer, emphasized the importance of the rebrand in honoring the brand’s history while embracing a vision that is both aspirational and contemporary. The selection of Miranda Kerr as brand ambassador reflects this commitment to innovation and evolution.
Key Points:
* Michael Hill rebrands with Miranda Kerr as brand ambassador.
* New branding includes a refreshed website, social media presence, and logo.
* Kerr’s elegance and sustainability values align with Michael Hill’s rebranding goals.
* Rebrand includes a signature lock collection, limited edition products, and high-end pieces.
* Partnership with CHEP Network ensures a cohesive and modern brand refresh.
also read:Does Miranda Kerr Plan on Having More Children in the Future?
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