Prime Video Rolls Out Improved Content Discovery Features: Here’s What’s New
Amazon Prime Video has announced a slew of updates aimed at making content discovery easier and more intuitive for its users. This update, which has started its global rollout, will soon be available to all customers, bringing a refreshed and simplified user experience to one of the most popular streaming platforms.
New Navigation Bar for Easy Browsing
Prime Video is introducing a redesigned navigation bar to streamline browsing. This bar offers clear categories such as “Home,” “Movies,” “TV Shows,” and “Live TV”, along with any active Prime Video Channels add-on subscriptions. The revamp is intended to help users quickly find the type of content they want to watch, cutting down on the time spent scrolling through the app aimlessly.
Enhanced Personalization with Generative AI
Personalized recommendations are a core feature of this update. Utilizing generative AI, powered by Amazon Bedrock, Prime Video now offers content suggestions tailored to individual viewing preferences. The platform also makes it straightforward to identify which movies or series are available at no extra cost to Prime members, and which ones can be rented or purchased.
Redesigned Homepage
The new homepage will feature a hero rotator showcasing different content options available for subscription, rent, or purchase. This dynamic element will allow users to play, rent, or subscribe to content directly, enhancing ease of access and reducing the number of steps needed to start watching.
Easy Add-On Subscription Management
Managing add-on subscriptions has never been this simple. From the navigation bar, users can browse, sign-up, and manage their active add-on subscriptions. This feature caters to over 20 add-on services in India alone, including popular ones like Lionsgate Play, Discovery+, and Crunchyroll.
Clearer Information on Content Availability
One common user complaint has been the difficulty in distinguishing between content included in Prime membership and content that requires additional payment. The new features address this issue by providing clear logos and icons on movie and TV show cards. If additional payment is required, a yellow shopping bag icon will be displayed, making it more transparent and straightforward.
Improved Descriptions Using Large Language Models
Another significant improvement is the simplification of movie and TV show synopses using Large Language Models (LLMs). This makes it easier to glance at descriptions without needing to scroll, helping users decide faster what they want to watch.
Smoother, More Intuitive User Interface
The user experience has been enhanced with new animations, smooth page transitions, and zoom effects. These features make navigating the app more engaging and less frustrating. For those using smart TVs or living room devices, video content will play in the hero rotator while you decide what to watch, adding an immersive layer to the browsing experience. Additionally, in the “Live TV” section, recommended channels will start playing automatically, continuing until you decide to switch to full-screen playback or explore other channels.
Optimization for All Devices
Prime Video has made sure that these updates are compatible across all devices, including older models. This ensures that every user, irrespective of the device they’re using, gets to experience the new and improved interface seamlessly.
Continual Innovation and User Feedback
Kam Keshmiri, Vice President of Design at Prime Video, emphasized the customer-centric approach behind these changes, “We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience.” This sentiment is echoed in the multitude of updates, all designed to make navigating and discovering content simpler and more enjoyable.
Prime Video continues to innovate, and these updates are just the start. Customers can look forward to even more improvements in the future, as the platform consistently seeks to enhance the user experience. Prime Video’s vast library, including Indian original series like Mirzapur and global hits such as The Boys, offers something for everyone. And with these new features, finding something to watch will be easier and more enjoyable than ever.
Stay tuned for these exciting updates, which aim to bring a smooth and intuitive streaming experience to all Prime Video users.
Priyanka 
Deepika