Uniswap Labs Acquires “Crypto: The Game” to Onboard New Users to DeFi
How a Survival Game Helps Explain Crypto
Uniswap Labs, the company behind popular decentralized exchange Uniswap, has acquired “Crypto: The Game” (CTG), an online survival game that has captivated the crypto community. CTG aims to make crypto more accessible and fun for new users, and its acquisition by Uniswap Labs is a significant step towards onboarding more people into the world of decentralized finance (DeFi).
Understanding Crypto: The Game
CTG is a game where players buy in with a small amount of cryptocurrency (ETH) and compete in challenges to earn more ETH. Players form tribes, participate in daily challenges, and vote each other out over ten days. The last player standing wins the entire pot.
The Draw of Crypto: The Game
CTG has gained a cult-like following within the crypto community thanks to its addictive gameplay, shocking twists, and the involvement of notable crypto influencers. It has also attracted non-crypto users, suggesting that the game has the potential to onboard new people into the world of DeFi.
Uniswap Labs’ Strategy
Uniswap Labs believes that CTG’s approach to onboarding new users is highly effective and aligns with their mission to make DeFi more accessible. Uniswap Labs plans to integrate CTG’s gameplay into their own platform, creating a more engaging and educational experience for users.
Benefits of the Acquisition
For CTG, the acquisition by Uniswap Labs provides the resources and support to expand the game’s reach and introduce new features. For Uniswap Labs, CTG offers a unique and proven method to educate and entertain potential DeFi users.
The Future of DeFi
Uniswap Labs’ acquisition of CTG is a clear indication of the growing importance of onboarding new users into DeFi. By making DeFi more accessible and fun, Uniswap Labs aims to drive widespread adoption of this transformative technology.
Divya 
Mehek