Bank of Baroda Launches New bobइPay UPI Payments PSP App
On the auspicious occasion of its 117th Foundation Day, Bank of Baroda has rolled out an array of digital initiatives poised to redefine customer experience. Among the ten new initiatives, the most fascinating is the introduction of the bobइPay UPI Payments PSP app.
What Is bobइPay?
The bobइPay app is a comprehensive UPI payment solution designed to facilitate smooth and secure transactions for users. In today’s fast-paced world, where digital economies are thriving, this app emerges as a go-to for everyday financial needs.
Key Features of bobइPay
Let’s delve into the standout features of the bobइPay app:
- Scan to Pay: This feature allows users to make payments by simply scanning QR codes. This is particularly useful for quick transactions in retail stores, restaurants, and other places.
- Send/Receive Money: Users can instantly transfer or receive money using mobile numbers or UPI IDs, making peer-to-peer transactions hassle-free.
- UPI LITE: A lighter version of the app designed for low-value transactions, ensuring swift processing.
- RuPay Credit Card on UPI: Users can link their RuPay Credit Cards to the app for extensive utility in payments, upping the convenience factor.
- International Payments: For those who travel, the app supports UPI Global Functionality, making transactions easier across borders.
- Tap and Pay: Leveraging NFC technology, this feature allows users to make contactless payments by simply tapping their mobile devices, adding another layer of convenience and security.
Availability and Release Date
The bank has confirmed that the bobइPay app will be available for download on both Android and iOS platforms starting August 2024. This ensures that the app will be accessible to the vast majority of smartphone users.
Other Digital Enhancements by Bank of Baroda
On this special Foundation Day, the bank has also introduced a variety of other digital solutions that aim to make banking more inclusive and customer-friendly:
- Virtual Relationship Manager: This AI-powered VRM provides real-time assistance in multiple languages through video, audio, and chat interfaces.
- Simplified IMPS Payments: The bob World mobile platform now allows simpler IMPS payments by using just the beneficiary’s bank name and registered mobile number.
- Customer-Centric Initiatives: A dedicated seniors’ desk and upgraded Voicebot and IVR systems in multiple languages are aimed at enhancing customer service.
A Commitment to Innovation
Bank of Baroda is not just stopping at digital payments. The institution is piloting seven phygital branches, which beautifully blend traditional in-branch experiences with modern, tech-savvy solutions. These branches aim to serve a wide demographic spectrum, ensuring that both tech enthusiasts and those who prefer conventional banking can find services that meet their needs.
CSR and Environmental Initiatives
Apart from the tech innovations, the bank has launched a significant green initiative, pledging to plant 1.17 lakh trees. They have also collaborated with a tribal community in Kerala and led CSR activities in Mumbai and Bhubaneswar, underscoring their commitment to social responsibility.
Conclusion
The arrival of the bobइPay UPI Payments PSP app and other digital initiatives is a testament to Bank of Baroda’s dedication to evolving with the times. As these features become available, customers across various segments can look forward to a more enriched, seamless banking experience. Mark your calendars for August 2024 to grab the bobइPay app for an enhanced payment experience.
Priyanka 
Mehek