Sanya Malhotra Becomes Face of Human Mobile Devices: What This Means for the Brand
Human Mobile Devices (HMD) has recently announced a collaboration that promises to capture the imagination of tech enthusiasts and fashion-forward individuals alike. Sanya Malhotra, a versatile Bollywood actress known for her dynamic roles and vibrant persona, has been named the brand ambassador for HMD’s upcoming smartphone lineup. This partnership kicks off with the launch of the highly-anticipated HMD Crest series.
Who is Sanya Malhotra?
Sanya Malhotra isn’t just another actress in the Bollywood landscape; she stands out due to her diverse array of roles and her passion for dance. Her fashion-forward approach complements her vibrant on-screen presence, making her the apt choice for HMD’s image. She brings youthful energy and a style-conscious perspective that resonates with a broad audience, which makes her the ideal ambassador for a brand focusing on innovative and stylish gadgets.
Why HMD Chose Sanya Malhotra
Ravi Kunwar, Vice President of HMD India and APAC, expressed his delight in welcoming Sanya Malhotra to the HMD family. In his statement, Kunwar mentioned that Sanya’s ability to engage with a diverse, style-conscious young audience mirrors HMD’s own commitment to delivering mobile experiences that are technologically advanced while also an expression of personal style.
“We are delighted to welcome Sanya Malhotra to the Human Mobile Devices family. Her appeal to a diverse, style-conscious young audience mirrors our commitment to deliver mobile experiences that are not just technologically advanced but also a true expression of personal style,” Kunwar said.
Sanya Malhotra’s Role and Campaigns
As the brand ambassador, Sanya Malhotra will be the leading face in HMD’s 360-degree campaign strategy for the new HMD Crest smartphone series. This extensive campaign aims to position the smartphone as more than just a communication tool but as a fashion accessory that complements the user’s style and personality.
Expressing her excitement, Sanya Malhotra shared, “I’m thrilled to partner with Human Mobile Devices, a brand whose smartphones are at the intersection of technology and self-expression. As someone who values both fashion and freedom of expression, I’m excited to be part of HMD’s journey in revolutionizing the smartphone experience for style-conscious consumers across India.”
About the HMD Crest Series
The HMD Crest smartphone series, slated for launch on July 25, includes two variants: Crest and Crest Max 5G. These devices promise to offer more than just advanced features; they are designed to be easy to repair and come with a stylish glass back.
According to listings on Geekbench, the Crest series phones will pack 8GB of RAM and run the Android 14 operating system. They will be powered by the Unisoc T760 chipset, making them robust devices suited for modern-day use. These smartphones will be available online through Amazon, which has already created a dedicated microsite for the launch.
HMD’s Market Strategy
This announcement forms part of HMD’s broader strategy to connect with its target audience by blending technology and fashion. The company aims to generate excitement about its premium quality devices that seamlessly merge cutting-edge technology with fashionable design, all at competitive price points.
Recently, HMD has also ventured into partnerships with other celebrities like Jimmy Shergill and Jemimah Rodrigues to further broaden their market reach and appeal.
Broader Impact on the Brand
Sanya Malhotra’s association with HMD is set to be a significant milestone for the brand, aiming to enhance its presence in the competitive Indian smartphone market. The choice of Sanya as the face of the campaign signifies more than just celebrity appeal; it reflects the brand’s commitment to diversity, style, and innovation.
Conclusion
This collaboration marks an exciting chapter for both Sanya Malhotra and Human Mobile Devices. With the launch of the HMD Crest series and a campaign that promises to resonate with a young, style-conscious audience, HMD appears poised to make a significant impact. Stay tuned for more updates on how this partnership unfolds and what it brings to the world of smartphones and beyond.
Priyanka 
Mehek